I've been using kraft paper to wrap a lot of my items, replacing the newsprint I had been using. I like using newspaper, but sometimes it's a little too busy for my taste. I'll still use the classifieds (small print) if it makes sense for the item, and (contrary to what I said about newspaper being busy) sometimes I'll use the comics pages if that fits the item better.
Since I'm using fairly plain, neutral paper, I've wanted to be able to easily add something with my shop name. I've gathered several N, D and B printers blocks in a variety of fonts, and I think I should be able to stamp my shop's initials on the kraft paper as a subtle reminder of the shop. It's also in keeping with the simple and vintage feel.
I also found a shop that would be able to personalize my shop's name and address. Self-inking, no less. I'm looking forward to stamp-stamp-stamping all over my packaging materials.
One of the more recent actions I've taken towards building this brand is really exciting for me - I ordered Moo minicards. They should be arriving any day now. I am so thrilled I've been waking up at night thinking about them, daydreaming about them during conversations, and generally hopping around in anticipation. The 8 pictures I've scattered through this post are the ones I uploaded to the Moo site to use on the front side of my cards. They're roughly half handmade (pottery) and half vintage. On the back will be my shop name, shop address, blog address, and my tagline (inspired by nature, supplied by nature, with a pinch of vintage). If the cards turn out well, I may order their postcards as well, to use as my "letterhead" for the note I include in each order. The text on the back of the card is in a typewriter font. I struggled with which font to choose. Up until now I had been using Harrington on my cards, letterhead and electronic images. But seizing the opportunity brought about by running low on cards and letterhead, it's time to upgrade. Moo had a limited number of fonts to choose, and the typewriter font seemed the best for my shop. So I'll be changing over all the other elements to match, slowly as I have time. And the shop stamp I ordered has the typewriter font as well. Are there other things that you, gentle reader, do to make your brand cohesive? This has been a lot of fun, and now is my window for change.